With over fifteen years’ experience in the field of architectural communication through video, Image has established a collaboration with the Ordine degli Architetti di Firenze to produce A FLORENCE THAT WILL BE: a program composed of five conversations and architectural videos that will take place in select spaces in Florence, Italy. Open to the general public, designers and artists, they are all an occasion for exchange and critique of ideas, visions, and ways to envision the city of tomorrow. The architectural videos, selected by Image ARCHIVE, are a tool that fosters a reflection on the themes that not only interest the city of Florence but speak of its present and future. A variety of experiences are laid before us to bring imagination into play. On this occasion Image confirms its commitment to the advancement of architectural ideas and projects by generating reflection and awareness of their indispensable roles as tools with which to transform any city. A FLORENCE THAT WILL BE attempts to further stimulate the Florentine administration, which has repeatedly, in recent times, shown interest in promoting change.

In the exhibition TRIGGERING REALITY. New conditions for art and architecture in the Netherlands (Pecci Center for Contemporary Arts, Prato, Italy. December 16 2012 - March 10, 2013) the reality of space is questioned, investigated, reproduced, represented and criticized by artists and architects that have long searched to redefine themselves and their role in society. In an encounter between established identity and new generations of designers, the protagonists of the exhibition discuss the overlaps that exists between architectural and artistic research. The exhibition features works by: Atelier Van Lieshout, Boundary Unlimited, DUS architects, Haas & Hahn, Nicoline Van Harskamp, Anne Holtrop / Bas Princen, Wouter Klein Velderman, Krijn de Koning, NIO Architects, ONIX. Curated by Giampiero Sanguigni with the collaboration of Marco Brizzi, the exhibition is promoted by the Embassy of the Kingdom of the Netherlands in Rome, under the patronage of the Region of Tuscany and of the Municipality Prato, organized by the Pecci Center and by Image, supported by the Netherlands Architecture Fund, the Mondriaan Fund and the Fondazione Cassa di Risparmio di Prato.

On the occasion of the 13th International Architecture Exhibition, la Biennale di Venezia, Image is in charge of the international communication of Inter Cities / Intra Cities: GHOSTWRITING THE FUTURE, the exhibition organized by The Hong Kong Institute of Architects and Hong Kong Arts Development Council. It will focus upon the vital urban, architectural and cultural regeneration of Kowloon East in Hong Kong. The opening ceremony will be held on Monday August 27, 2012  at 4:30 pm at Campo della Tana, Castello 2126 in Venice, Italy in front of the Arsenale entrance. Christopher Law, Founding Director of Oval Partnership, the Hong Kong based architectural practice appointed as curator of the exhibition, states: "Amidst a global financial crisis, Hong Kong has emerged to deliver a regeneration project which will take sustainable urbanism to a new level. This is a reinvention of a large part of the city and we believe it is a fascinating place to postulate and observe how the new architectural culture of a consumerist, investment intensive, super-connected, high density but socio-politically only half- awakened city, might evolve." A forum on "Diversity & Compatibility", centered around the theme of the exhibition, will take place on Tuesday August 28 from 11 am to 1 pm. Keynote speaker for this event will be Sir Peter Cook.

Image presents Greenhouse Talk, event promoted by the Embassy of the Kingdom of the Netherlands in Rome with the MAXXI in Rome and the NAi in Rotterdam dealing with new directions in world architecture as a consequence of a confrontation of design cultures between Eastern and Western cities. The dialogue will take place on August 28, from 9 to 11 am, at the Serra dei Giardini in Venice during the vernissage of the 13th International Architecture Exhibition of la Biennale di Venezia. Pippo Ciorra, architecture curator at the MAXXI, will lead a conversation with Francine Houben (Mecanoo Architects), Pritzker Prize Laureate Wang Shu  (Amateur Architecture Studio) and Rahul Mehrotra (RMA architects). Ole Bouman, director of the NAi and curator of the Netherlands Pavilion at the Venice Architecture Biennale 2012, will draw conclusions. 

The talk intends to compare ideas and cultures which are profoundly diverse within a "common territory" defined by the role of architecture within the current global geopolitical and social scenes. Pippo Ciorra believes that "moving from this assumption we think that whatever discussion on the future role of architecture has to be first framed in the dialogue between western architects and designers coming from far and 'raising' countries and then articulated in a series of inevitable topics we will all be facing everywhere in the next years. Basically, just to confirm the consistency of this panel within the frame of the general topic of the Biennale, a new common ground for architecture". The event is made in collaboration with Abitare , Image and Ultrafragola.

PENSARE SPAZI CONTEMPORANEI – from July 7 to December 14, 2011 at the Murate SUC and at EX3 center for contemporary arts in Florence, Italy – is a program of conversations about the profound meaning of a series of words that emerge from architecture publications and that may help redefine the relationship between architecture and the city. Curated by Marco Brizzi, the program is promoted by Image and produced in collaboration with the Department of Culture and Contemporaneity at the Municipality of Florence, with EX3 center for contemporary arts, with the Fondazione Professione Architetto, and with the magazines FFF and arch'it.

Architecture is a much talked and written about topic, but rarely does the discourse around architecture involve society. Words like "heritage" (patrimonio), "community" (comunità), "play" (gioco), "racconto" (story), just to name a few, seem to have lost their potential cultural value. PENSARE SPAZI CONTEMPORANEI offers a series of meetings aimed at infringing the common sense of some of the words that describe the role of contemporary architecture in order to offer new elements for a possible interaction between designers and society. For this reason, and thanks to their ability to imagine words and languages other than those strictly belonging to the world of architecture, poets and artists will open each of the conversations and trigger the discussion. A series of architecture videos selected by Image ARCHIVE www.image-web.org/archive, the multimedia archive devoted since 1997 to collecting, preserving and advancing architecture videos, will complement each appointment.